2013 Connecting to Canadians With Community Newspapers

Nearly three quarters of Canadians (73%) in non-urban centres read a community newspaper according to the 2013 study, Connecting to Canadians with Community Newspapers.

The study was designed to measure readership of community newspapers in non-urban centres across Canada and examined reasons for reading community newspapers. A total of 1,000 telephone interviews were conducted with adults aged 18 or older that lived in areas with population less than 100,000, served by community newspapers. Five regions were selected (AB, SK, MB, Northern ON, NS) and 200 interviews were conducted within each. The response rate of the study was 43.2%.

Community newspapers remain relevant.

The steady readership suggests that community newspapers continue to have strong readership in today’s new media landscape. Community newspapers continue to remain relevant to local residents for news, information and advertising.

•  95% said their reason for reading community newspapers was for Local News or Local Events

•  60% read for the Editorial

•  76% are reading for the Advertising or the Flyers/Inserts

•  72% are still looking for Classified Ads, Real Estate or Employment ads

Click here to view the One-Page Fact Sheet

Click here to view the complete results of the study